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About Paul

I am Paul Cordero, founder of Attune Financial Planning.  I live in the Terra Linda area of San Rafael, California with my wife Diane and our cat Bella.  We have one son, Ryan who is attending college at Loyola Marymount University in Los Angeles. 

 In my spare time I enjoy gathering with family and friends, tending our garden, going on family vacations, watching movies, reading, hiking, and running. 

In addition to spending time with my family, I enjoy helping out in my local community. I recently served on the Board of Directors of the San Francisco Financial Planning Association for four years where I served as the Treasurer.

I also believe in supporting  life saving charitable causes.  I donate a percentage of my firm's gross income each year to various charitable organizations which I am very passionate about.

Why Am I a Financial Planner?

I established my own firm because I value the independence and the freedom to do what is best for you and without any conflict of interests. I truly care about you and I am passionate about guiding you towards the life you want for yourself and your family.

I started my career in Corporate Finance where I worked for over 20 years.  I became interested in Financial Planning after my son was born.   My wife and I were searching for someone to help us develop and implement our financial plan.  What we found instead were primarily financial sales people who were more interested in selling us financial products.  Not knowing where to turn to, I decided to learn about financial planning on my own.  I took classes at Golden Gate University where I eventually received a Graduate Certificate in Financial Planning.

Surprisingly, I discovered a new career where I could truly help everyday working people who have very real concerns about how to protect their family, buy a home, save for retirement and fund their children’s college education.

In 2012, after successfully passing the Certified Financial Planner (CFP®) exam and the Series 65 State Registered Investment Advisor exam, I established my own independent financial planning practice.

My Education

I have a Master’s of Science degree in Business Administration with an emphasis in Accounting and a Bachelor’s Degree in Psychology both from San Francisco State University.  I received an advanced Graduate Certificate in Financial Planning from Golden Gate University.  In addition, I passed the three-part Special Enrollment Examination to become an Enrolled Agent (EA).  As an EA, I am authorized to prepare tax returns for my clients and to represent them before the IRS.