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We do what is best for you at all times.

PAUL CORDERO CFP®, EA Photo

PAUL CORDERO CFP®, EA


Hi, I’m Paul.  I am the founder of Attune Financial Planning.  I provide comprehensive, holistic financial planning to individuals and families.  

Why Am I a Financial Planner?

I established my own firm because I value the independence and the freedom to do what is best for you and without any conflict of interests. I truly care about you and I am passionate about guiding you towards the life you want for yourself and your family.

I started my career in Corporate Finance where I worked for over 15 years.  I became interested in Financial Planning in 2003 right after my son was born.   My wife and I were searching for someone to help us develop and implement our financial plan.  What we found instead were primarily financial sales people. Not knowing where to turn to, I decided to learn about financial planning on my own.  I took classes at Golden Gate University where I eventually received a Graduate Certificate in Financial Planning.

Surprisingly, I discovered a new career where I could truly help everyday working people who have very real concerns about how to protect their family, buy a home, save for retirement and fund their children’s college education.

In 2012, after successfully passing the CFP® exam and the State Registered Investment Advisor exam, I established my own independent financial planning practice.

Education

I have a Master’s of Science degree in Business Administration with an emphasis in Accounting and a Bachelor’s Degree in Psychology.  I also have a Graduate Certificate in Financial Planning, and hold a Series 65 Registered Investment Advisor License.  


Family & Personal Life

I live in the Terra Linda area of San Rafael, California with my wife and teenage son. In my spare time I enjoy gathering with family and friends, going on family vacations, watching movies, reading, and running.  I’ve run a number of full marathons, and my wife and I enjoy training and running half marathons together. 

In addition to spending time with my family, I enjoy helping out in my local community. I am currently on the Board of Directors of the San Francisco Financial Planning Association where I serve as the Treasurer.

I also believe in supporting  life saving charitable causes.  I donate a percentage of my firm's gross income to the following organizations:  

To Celebrate Life Breast Cancer Foundation.  Based in Kentfield, CA , their mission is to provide support for under-served breast cancer patients by funding direct and emergency services.  No one should face breast cancer alone.

St. Jude Children's Research Hospital.  Their mission is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment.  No child is denied treatment based on race, religion or family's ability to pay.